# How To Add 404 Pages To Your Websites That DON'T Suck!

Page: https://stenobird.com/podcast/websites-made-simple-how-to-have-a-successful-website-design-business-6718598/how-to-add-404-pages-to-your-websites-that-don-t-suck
Text version: https://stenobird.com/podcast/websites-made-simple-how-to-have-a-successful-website-design-business-6718598/how-to-add-404-pages-to-your-websites-that-don-t-suck.md
Podcast: [Websites Made Simple: How to have a successful website design business](https://stenobird.com/podcast/websites-made-simple-how-to-have-a-successful-website-design-business-6718598)
Published: 2026-03-23T05:00:00+00:00
Episode link: https://websitesmadesimple.co.uk/podcast/
Audio file: https://episodes.captivate.fm/episode/7aa61468-b576-4791-9768-2bb456ecd780.mp3
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Duration seconds: 817

## Resource

If you're not including links pages and custom 404 pages in your website builds, you're leaving money on the table — and doing your clients a disservice. Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It's a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and "is it just me?" moments. Welcome to another episode of Websites Made Simple with me, Holly Christie . In this episode, I'm talking about two of the most underrated pages in website design: the links page (your on-brand, SEO-friendly alternative to Linktree) and the custom 404 page. Both are quick to build, easy to position as a value add, and a genuinely great way to stand out from designers who aren't sweating the details. We get into: Why Linktree and similar tools can actually hurt your reach on social media platforms How a links page on your own website works with your SEO and drives traffic where you want it What to put on a links page to make it genuinely useful — and how to make it your own Why most 404 pages are a completely wasted opportunity How to design a 404 page that gets visitors back on track (and even puts a smile on their face) Why these pages should be built into your project cost, not offered as an upsell The one quick check you can do on your own website right now How showcasing these pages on your own site helps attract the right clients If you want to impress clients, add real value to your builds, and start standing out from designers who aren't going the extra mile — this one is for you. Come and find out more at https://websitesmadesimple.co.uk or email me at hello@websitesmadesimple.co.uk Skip to the good bits: 00:00 Stop leaving these pages out of your website builds 00:30 Why Linktre…

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## Transcript

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