# Ash Sarkar on how to scale independent media and have real impact

Page: https://stenobird.com/podcast/we-used-to-be-journos-7394133/ash-sarkar-on-how-to-scale-independent-media-and-have-real-impact
Text version: https://stenobird.com/podcast/we-used-to-be-journos-7394133/ash-sarkar-on-how-to-scale-independent-media-and-have-real-impact.md
Podcast: [We Used to be Journos](https://stenobird.com/podcast/we-used-to-be-journos-7394133)
Published: 2026-05-19T19:00:00+00:00
Episode link: https://shows.acast.com/we-used-to-be-journos/episodes/novara-medias-ash-sarkar-on-how-to-scale-independent-medias
Audio file: https://sphinx.acast.com/p/open/s/6858d0a2dc316de3df2aac5a/e/69f7fe5c8466468ab0ff00d5/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/we-used-to-be-journos-7394133/episodes/ash-sarkar-on-how-to-scale-independent-media-and-have-real-impact
Duration seconds: 2631

## Resource

Novara Media's Ash Sarkar knows a thing or two about starting (and growing!) an independent media company. In this special episode, the British journalist and author sits down with Antoinette Lattouf for a conversation about independent media, political journalism and the danger of "audience capture". They unpack the rise of indie media in the UK, failures of the BBC, “objectivity” in journalism, and whether mainstream media can still hold power to account. Plus: Ash’s defamation win and the pressures facing independent outlets in the age of AI. Subscribe to Ette Media to support independent media. Follow Ash Sarkar on Instagram. Buy her book Minority Rule. Shout out to Triple R 102.7FM, Melbourne Independent Radio for hosting us in their studios. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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