# How to Create Your Own Programmable Search Engine with Google

Page: https://stenobird.com/podcast/we-don-t-play-the-ai-seo-digital-marketing-podcast-for-branding-businesses-with-pinterest-more-564961/how-to-create-your-own-programmable-search-engine-with-google
Text version: https://stenobird.com/podcast/we-don-t-play-the-ai-seo-digital-marketing-podcast-for-branding-businesses-with-pinterest-more-564961/how-to-create-your-own-programmable-search-engine-with-google.md
Podcast: [We Don't PLAY!™: Best AI Marketing Visibility Podcast (Advanced Technical SEO Strategies)](https://stenobird.com/podcast/we-don-t-play-the-ai-seo-digital-marketing-podcast-for-branding-businesses-with-pinterest-more-564961)
Published: 2026-06-15T23:00:00+00:00
Episode link: https://art19.com/shows/we-dont-play/episodes/770fb7ab-92bd-4f45-a05e-1e5f8e260c2e
Audio file: https://rss.art19.com/episodes/770fb7ab-92bd-4f45-a05e-1e5f8e260c2e.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/we-don-t-play-the-ai-seo-digital-marketing-podcast-for-branding-businesses-with-pinterest-more-564961/episodes/how-to-create-your-own-programmable-search-engine-with-google
Duration seconds: 3149

## Resource

Programmable search engine, Google Search Console, website SEO, semantic indexing, first-party data, Facebook groups, Pinterest marketing, Google Ads. 📥  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Favour Obasi-ike, MBA, MS dives into the technical setup of creating a programmable search engine on Google . He explains that having a website is only the first step; connecting it to Google Search Console is what allows search engines to index your pages. He breaks down how to use cse.google.com to benchmark your site's visibility against competitors. The conversation also explores the pitfalls of running ads without a proper technical foundation, the importance of first-party data collection from platforms like Facebook groups, and the growing monetization potential of Pinterest following its recent Amazon Web Services partnership. Key Moments Favour introduces cse.google.com (Programmable Search Engine) as a tool to see exactly how Google parses your website (01:28).  He uses a car analogy to explain that a website without an engine (Google Search Console) will not drive traffic (04:14) A live exercise with a listener reveals the critical difference between what a business owner thinks is on their site versus what Google actually indexes, highlighting the importance of proper URL structures and meta titles (18:43).  Favour also answers a question about running ads, warning that sending paid traffic to untracked, third-party landing pages wastes money (22:05).  Finally, he discusses the value of converting second-party Facebook group members into first-party email subscribers (31:3…

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