# 11 Best Free SEO Tools for Business Websites [MUST-HAVES] Page: https://stenobird.com/podcast/we-don-t-play-the-ai-seo-digital-marketing-podcast-for-branding-businesses-with-pinterest-more-564961/11-best-free-seo-tools-for-business-websites-must-haves Text version: https://stenobird.com/podcast/we-don-t-play-the-ai-seo-digital-marketing-podcast-for-branding-businesses-with-pinterest-more-564961/11-best-free-seo-tools-for-business-websites-must-haves.md Podcast: [We Don't PLAY!™: Best AI Marketing Visibility Podcast (Advanced Technical SEO Strategies)](https://stenobird.com/podcast/we-don-t-play-the-ai-seo-digital-marketing-podcast-for-branding-businesses-with-pinterest-more-564961) Published: 2026-06-09T03:33:00+00:00 Episode link: https://art19.com/shows/we-dont-play/episodes/54a66026-c11e-4137-8156-d0a26716cb26 Audio file: https://rss.art19.com/episodes/54a66026-c11e-4137-8156-d0a26716cb26.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/we-don-t-play-the-ai-seo-digital-marketing-podcast-for-branding-businesses-with-pinterest-more-564961/episodes/11-best-free-seo-tools-for-business-websites-must-haves Duration seconds: 6653 ## Resource 📥  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This episode covers SEO, Google Search Console, Google Analytics, Google Trends, Google Business Profile, SERP API, website performance, and indexing. Favour Obasi-ike, MBA, MS outlines the 11 best free SEO tools every business website needs in 2026. He emphasizes that relying solely on social media is insufficient; businesses must connect directly with search engines. He breaks down the necessity of tools like Google Search Console for indexing, Analytics for tracking behavior, and Trends for discovering keywords. The conversation also covers page load speeds and the strategic use of a Google Business Profile for local visibility, ending with SERP API for search tracking. Key Moments Favour demystifies Google Search Console , explaining that without it, your website is invisible to Google's "internet service provider" (04:16).  A critical discussion emerges around page load speeds , where Favour reveals that a load time over 2.5 seconds kills 50% of conversion rates (31:11).  The room debates the Google Business Profile , clarifying when service businesses should use it and verifying addresses (71:37).  Finally, Favour demonstrates Google Trends with a live search for "press on nails," showing how tracking search intent dictates strategy (88:41). Timestamps 00:00 – Intro: The necessity of a website in 2026. 04:16 – Tool 1: Google Search Console and why it's vital. 11:57 – The cost of not verifying your domain early. 31:11 – How page load speeds impact conversion rates. 43:55 – Using SEO tools to track website performance. 71:37 – T… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/we-don-t-play-the-ai-seo-digital-marketing-podcast-for-branding-businesses-with-pinterest-more-564961/episodes/11-best-free-seo-tools-for-business-websites-must-haves/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/we-don-t-play-the-ai-seo-digital-marketing-podcast-for-branding-businesses-with-pinterest-more-564961/11-best-free-seo-tools-for-business-websites-must-haves.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.