# 1516: The Content-Creating Professor: Why Your Business Needs to Master “Watchable” Content w/ Dr. William McCumber

Page: https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515/1516-the-content-creating-professor-why-your-business-needs-to-master-watchable-content-w-dr-william-mccumber
Text version: https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515/1516-the-content-creating-professor-why-your-business-needs-to-master-watchable-content-w-dr-william-mccumber.md
Podcast: [Wantrepreneur to Entrepreneur | Start and Grow Your Own Business](https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515)
Published: 2026-07-16T07:00:00+00:00
Episode link: https://www.thewantrepreneurshow.com/dr-william-mccumber
Audio file: https://www.buzzsprout.com/2333485/episodes/19426422-1516-the-content-creating-professor-why-your-business-needs-to-master-watchable-content-w-dr-william-mccumber.mp3
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Duration seconds: 2031

## Resource

Are you tired of outdated industries ripe for a shake-up? In this episode, Dr. Bill McCumber, a finance professor and founder of Rowan Elder Productions, joins us to reveal how he’s tackling higher education's biggest flaw: the boring, ineffective classroom lecture. Dr. Bill breaks down why the future of any expertise-based business, whether in education or e-commerce, depends on creating "watchable" and "digestible" content that captivates your audience. This episode is a masterclass in indu...

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## Transcript

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