# 1509: The AI Execution Gap: Why Big Companies Fail at AI (And How Small Businesses Can Win) w/ Robert Toshiyuki Morrell

Page: https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515/1509-the-ai-execution-gap-why-big-companies-fail-at-ai-and-how-small-businesses-can-win-w-robert-toshiyuki-morrell
Text version: https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515/1509-the-ai-execution-gap-why-big-companies-fail-at-ai-and-how-small-businesses-can-win-w-robert-toshiyuki-morrell.md
Podcast: [Wantrepreneur to Entrepreneur | Start and Grow Your Own Business](https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515)
Published: 2026-07-08T07:00:00+00:00
Episode link: https://www.thewantrepreneurshow.com/robert-toshiyuki-morrell
Audio file: https://www.buzzsprout.com/2333485/episodes/19391261-1509-the-ai-execution-gap-why-big-companies-fail-at-ai-and-how-small-businesses-can-win-w-robert-toshiyuki-morrell.mp3
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JSON: https://stenobird.com/v1/public/podcasts/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515/episodes/1509-the-ai-execution-gap-why-big-companies-fail-at-ai-and-how-small-businesses-can-win-w-robert-toshiyuki-morrell
Duration seconds: 1976

## Resource

In a world buzzing with AI hype, most enterprise-level projects are quietly failing. Robert Toshiyuki Morrell, founder of ThreddSync and an AI expert since 2009, joins the show to pull back the curtain on why this is happening and what entrepreneurs can learn from it. He breaks down the critical "execution gap" between AI strategy and real-world results, revealing why simply giving your team access to AI tools—a practice he calls "token sprinkling"—is a recipe for wasted investment. This epis...

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