# 1489: If you build it, WHO will come and HOW will they come!?

Page: https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515/1489-if-you-build-it-who-will-come-and-how-will-they-come
Text version: https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515/1489-if-you-build-it-who-will-come-and-how-will-they-come.md
Podcast: [Wantrepreneur to Entrepreneur | Start and Grow Your Own Business](https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515)
Published: 2026-06-15T07:00:00+00:00
Episode link: https://www.buzzsprout.com/2333485/episodes/19346686-1489-if-you-build-it-who-will-come-and-how-will-they-come.mp3
Audio file: https://www.buzzsprout.com/2333485/episodes/19346686-1489-if-you-build-it-who-will-come-and-how-will-they-come.mp3
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JSON: https://stenobird.com/v1/public/podcasts/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515/episodes/1489-if-you-build-it-who-will-come-and-how-will-they-come
Duration seconds: 1004

## Resource

Kicking off Entrepreneurial Trap Week, Brian dives straight into the most common and dangerous myth that holds founders back: the belief that "if you build it, they will come." He argues this single idea is responsible for the biggest graveyard of failed businesses. In this episode, Brian challenges you to stop hiding behind product development and start focusing on what truly matters—distribution. He explains why even the most brilliant service or revolutionary product is worthless if no one...

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## Transcript

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