# 1481: Strategy isn't JUST what you DO do, but also what you DON'T do...

Page: https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515/1481-strategy-isn-t-just-what-you-do-do-but-also-what-you-don-t-do
Text version: https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515/1481-strategy-isn-t-just-what-you-do-do-but-also-what-you-don-t-do.md
Podcast: [Wantrepreneur to Entrepreneur | Start and Grow Your Own Business](https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515)
Published: 2026-06-05T16:00:00+00:00
Episode link: https://www.buzzsprout.com/2333485/episodes/19301325-1481-strategy-isn-t-just-what-you-do-do-but-also-what-you-don-t-do.mp3
Audio file: https://www.buzzsprout.com/2333485/episodes/19301325-1481-strategy-isn-t-just-what-you-do-do-but-also-what-you-don-t-do.mp3
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Duration seconds: 918

## Resource

We’re often told that to grow, we need to do more, add more, and say “yes” to every opportunity. But what if the real secret to strategic success is doing less? In this Solo Strategy episode, Brian flips the script on traditional business strategy, arguing that what you choose not to do is just as important as what you do. Drawing on powerful examples from icons like Steve Jobs at Apple and retail giant Costco, Brian reveals how simplification and subtraction are not signs of retreat, but the...

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