# 1478: PRICING dictates everything. Or maybe EVERYTHING dictates pricing? Both of these are true...

Page: https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515/1478-pricing-dictates-everything-or-maybe-everything-dictates-pricing-both-of-these-are-true
Text version: https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515/1478-pricing-dictates-everything-or-maybe-everything-dictates-pricing-both-of-these-are-true.md
Podcast: [Wantrepreneur to Entrepreneur | Start and Grow Your Own Business](https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515)
Published: 2026-06-02T07:00:00+00:00
Episode link: https://www.buzzsprout.com/2333485/episodes/19260064-1478-pricing-dictates-everything-or-maybe-everything-dictates-pricing-both-of-these-are-true.mp3
Audio file: https://www.buzzsprout.com/2333485/episodes/19260064-1478-pricing-dictates-everything-or-maybe-everything-dictates-pricing-both-of-these-are-true.mp3
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Duration seconds: 1000

## Resource

Stuck in the endless loop of figuring out the "perfect" price for your product or service? You’re not alone. Pricing is one of the biggest challenges entrepreneurs face, but what if the entire way you think about it is wrong? In this Solo Strategy episode, Brian pulls back the curtain on a powerful strategic truth: you don’t actually choose your prices—the market does. He reveals how pricing is a two-way street where your prices dictate your clients, and your clients dictate your prices. Bria...

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