# 1458: You're making it WAY harder if you're not doing this...

Page: https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515/1458-you-re-making-it-way-harder-if-you-re-not-doing-this
Text version: https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515/1458-you-re-making-it-way-harder-if-you-re-not-doing-this.md
Podcast: [Wantrepreneur to Entrepreneur | Start and Grow Your Own Business](https://stenobird.com/podcast/wantrepreneur-to-entrepreneur-start-and-grow-your-own-business-6842515)
Published: 2026-05-10T07:00:00+00:00
Episode link: https://www.buzzsprout.com/2333485/episodes/19136714-1458-you-re-making-it-way-harder-if-you-re-not-doing-this.mp3
Audio file: https://www.buzzsprout.com/2333485/episodes/19136714-1458-you-re-making-it-way-harder-if-you-re-not-doing-this.mp3
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Duration seconds: 1211

## Resource

Do you ever feel like every sales call is an uphill battle, forcing you to prove your worth from scratch in just 30 minutes? What if your prospects showed up already knowing, liking, and trusting you? In this Solo Sunday episode, Brian pulls back the curtain on what he calls the most underutilized (and most effective) strategy in business: pre-positioning. Drawing a powerful lesson from digital marketing OG Frank Kern, Brian breaks down how the way you’re framed before an interaction complete...

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