# What’s the scrappiest tool you’ve built?

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/what-s-the-scrappiest-tool-you-ve-built
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/what-s-the-scrappiest-tool-you-ve-built.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-04-16T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/b61ddbdf-31e5-42ff-a453-168e62a0aa85.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/b61ddbdf-31e5-42ff-a453-168e62a0aa85.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/what-s-the-scrappiest-tool-you-ve-built
Duration seconds: 87

## Resource

73% of enterprise SEO teams lack custom data analysis capabilities. Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Meetup Group, demonstrates how building proprietary Chrome extensions can unlock competitive insights that traditional platforms miss. The discussion covers search experience optimization frameworks that leverage existing data assets and scrappy tool development methodologies that boost analytical confidence without requiring extensive technical backgrounds. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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