# This should be redesigned immediately with AI

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/this-should-be-redesigned-immediately-with-ai
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/this-should-be-redesigned-immediately-with-ai.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-06-12T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/a0fde53f-83ef-45d0-b1a6-0969ca3d8f75.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/a0fde53f-83ef-45d0-b1a6-0969ca3d8f75.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/this-should-be-redesigned-immediately-with-ai
Duration seconds: 160

## Resource

Enterprise marketing teams waste 53% of their go-to-market spend chasing outdated buyer behaviors. Liza Adams, AI Advisor and Go-to-Market Strategist at Growth Path Partners, brings two decades of CMO-level experience from companies like Pure Storage and Smartsheet to address this crisis. She introduces the visibility-sentiment-recommendation framework for AI search optimization and outlines the three-layer trust architecture that determines whether brands get recommended for the right customer problems. Adams also presents her "people-first AI forward" methodology for cross-functional transformation that prioritizes upskilling over workforce reduction. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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