# The policy that we really want to see

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-policy-that-we-really-want-to-see
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-policy-that-we-really-want-to-see.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-04-29T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/567e18ee-ca8a-4738-b727-9572414c5a6b.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/567e18ee-ca8a-4738-b727-9572414c5a6b.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/the-policy-that-we-really-want-to-see
Duration seconds: 79

## Resource

53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from developing relevance engineering frameworks that help brands navigate AI-driven search transformation. The discussion covers iPullRank's five-pillar relevance engineering model (AI information retrieval, content strategy, digital PR, user experience, and discoverability), three-tier measurement approach for AI search performance, and strategic frameworks for balancing Google's 16 billion daily searches against emerging AI platforms' growing influence. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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