# The one thing companies should focus on over the next 12 months

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-one-thing-companies-should-focus-on-over-the-next-12-months
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-one-thing-companies-should-focus-on-over-the-next-12-months.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-07-23T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/a8125ffe-4d48-4a50-8dfc-22d292ae12ad.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/a8125ffe-4d48-4a50-8dfc-22d292ae12ad.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 88

## Resource

Most AI initiatives stall in experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the AI Foundations Group, explains why companies remain unprepared for meaningful AI adoption. The conversation examines the foundational systems required to move beyond isolated experiments, the difference between testing for failure and building for scale, and how to convert AI pilots into measurable business value over the next 12 months. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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