# The most important leadership skill you can master in AI Marketing?

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-most-important-leadership-skill-you-can-master-in-ai-marketing
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-most-important-leadership-skill-you-can-master-in-ai-marketing.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-06-11T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/5f9e6d6f-3108-43b0-97c0-164e01811345.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/5f9e6d6f-3108-43b0-97c0-164e01811345.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 67

## Resource

Go-to-market efficiency has declined from 78% to 47%. Liza Adams, AI Advisor and Go-to-Market Strategist at GrowthPath Partners, brings 25+ years of CMO-level experience across Silicon Valley tech giants including Juniper Networks, Pure Storage, and Smartsheet to address this critical challenge. Adams introduces her visibility-sentiment-recommendation framework for AI marketing success, emphasizing that showing up in AI search results is merely the foundation—brands must ensure credible sentiment and appropriate recommendations for ideal customer scenarios. She advocates for reimagining workflows beyond automation to leverage AI's unique capabilities in synthesizing multi-source market intelligence and maintaining consistent context across vast data sets. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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