# The impact of AI Search on search behavior

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-impact-of-ai-search-on-search-behavior
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-impact-of-ai-search-on-search-behavior.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-04-27T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/dd2b4f47-6d94-454a-a9fe-6cbbcf98f13f.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/dd2b4f47-6d94-454a-a9fe-6cbbcf98f13f.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/the-impact-of-ai-search-on-search-behavior
Duration seconds: 2277

## Resource

53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from analyzing clickstream data and developing relevance engineering frameworks for Fortune 500 clients. The discussion covers iPullRank's three-tier measurement approach (input metrics, channel metrics, performance metrics), the five-pillar relevance engineering framework for AI search optimization, and strategic audience segmentation techniques for navigating personalized AI search results across multiple platforms. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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