# The biggest SEO skill becoming more valuable because of AI

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-biggest-seo-skill-becoming-more-valuable-because-of-ai
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-biggest-seo-skill-becoming-more-valuable-because-of-ai.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-06-23T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/a272ed99-0b9d-4cf9-b8ee-c5f65e86e245.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/a272ed99-0b9d-4cf9-b8ee-c5f65e86e245.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/the-biggest-seo-skill-becoming-more-valuable-because-of-ai
Duration seconds: 101

## Resource

AI search now pulls from every channel, not just web pages. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader who drove growth at Workday, Stripe, and Anaplan, explains why the T-shaped marketer has become the industry's most valuable profile. The conversation covers building a metric stack that moves beyond traffic dependence, executing content refreshes structured for both traditional rankings and LLM extraction through declarative subheadings and quick facts, and applying your own SEO skill set to personal brand visibility as a career differentiator. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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