# The biggest misconception SEOs still have about brand mentions and AI search

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-biggest-misconception-seos-still-have-about-brand-mentions-and-ai-search
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-biggest-misconception-seos-still-have-about-brand-mentions-and-ai-search.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-04-23T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/3338d691-a717-4f37-b9ad-2f94e063030a.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/3338d691-a717-4f37-b9ad-2f94e063030a.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 74

## Resource

73% of marketers still lack clear attribution for AI-driven brand mentions. Rahul Jain from Noble demonstrates how enterprise marketing leaders are accelerating brand visibility strategies before comprehensive attribution models arrive. The discussion covers proactive positioning frameworks for AI search results and risk-adjusted investment strategies that outpace competitors waiting for perfect measurement systems. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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