# The biggest misconception about AI search

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-biggest-misconception-about-ai-search
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/the-biggest-misconception-about-ai-search.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-05-07T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/a74cdf55-8a87-4040-9116-32d06265e6c8.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/a74cdf55-8a87-4040-9116-32d06265e6c8.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/the-biggest-misconception-about-ai-search
Duration seconds: 96

## Resource

85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, reveals why most SEO teams are optimizing pages while visibility is won elsewhere. He discusses the shift from evergreen content to mini-products and research, implementing share of voice metrics over absolute measurements, and building systematic approaches to test AI-driven opportunities before full investment. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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