# One thing every brand needs to develop a stronger point of view

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/one-thing-every-brand-needs-to-develop-a-stronger-point-of-view
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/one-thing-every-brand-needs-to-develop-a-stronger-point-of-view.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-07-17T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/6985ddb7-3aff-4d35-a2b2-f6171839f163.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/6985ddb7-3aff-4d35-a2b2-f6171839f163.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/one-thing-every-brand-needs-to-develop-a-stronger-point-of-view
Duration seconds: 71

## Resource

Informational content is being absorbed by AI Overviews, leaving brands to compete on differentiation. David Ebner, President and Founder of Content Workshop and Chatter, draws on 13 years of content production for enterprise and cybersecurity clients to explain why brand storytelling now determines competitive advantage. He reframes brand story around audience transformation rather than founder origins, maps human creativity as a variable insertion point across the production workflow rather than a final approval gate, and outlines a trust-building content model that shifts from gated informational assets toward educational content aligned with real-time audience signals. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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