# One signal that matters more in AI search than Google

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/one-signal-that-matters-more-in-ai-search-than-google
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/one-signal-that-matters-more-in-ai-search-than-google.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-06-03T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/6cdb2a70-46e3-49f7-b8d1-5382177138ea.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/6cdb2a70-46e3-49f7-b8d1-5382177138ea.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/one-signal-that-matters-more-in-ai-search-than-google
Duration seconds: 95

## Resource

80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder of Data Marketing Group with 18 years of SEO experience, shares proven frameworks for optimizing content for LLM citation and local AI discovery. The discussion covers fan-out analysis for mapping user intent beyond keywords, cluster-based content strategies that connect business objectives to AI-driven search behavior, and custom tool development approaches that leverage multiple LLM platforms for competitive advantage in enterprise search programs. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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