# One mistake people make when trying to build a personal brand in SEO

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/one-mistake-people-make-when-trying-to-build-a-personal-brand-in-seo
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/one-mistake-people-make-when-trying-to-build-a-personal-brand-in-seo.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-06-26T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/195e557a-122f-4b0c-819c-c27ad3317e32.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/195e557a-122f-4b0c-819c-c27ad3317e32.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/one-mistake-people-make-when-trying-to-build-a-personal-brand-in-seo
Duration seconds: 96

## Resource

Building a personal brand in SEO doesn't require a massive following. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO veteran from Workday, Stripe, and Anaplan, shares how he ranked a prospective employer #1 for a target term in 24 hours to land contract work during a two-year unemployment stint. The conversation covers applying SEO skills to your own name for searchability, refreshing existing content with declarative subheadings and quick facts to win in both LLMs and traditional SERPs, and shifting reporting away from traffic toward a durable metrics stack as AI reshapes search. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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