# One marketing metric people pay too much attention to

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/one-marketing-metric-people-pay-too-much-attention-to
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/one-marketing-metric-people-pay-too-much-attention-to.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-07-16T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/0b2545aa-5cbb-43b0-a0d9-6ff6b86dbf74.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/0b2545aa-5cbb-43b0-a0d9-6ff6b86dbf74.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/one-marketing-metric-people-pay-too-much-attention-to
Duration seconds: 97

## Resource

AI content collapses the gap between passable and genuinely valuable. David Ebner, President and Founder of Content Workshop and Chatter, applies 13 years of enterprise brand storytelling across scrutinized YMYL verticals like cybersecurity to help teams differentiate at scale. The conversation covers building brand story around audience outcomes rather than founder origins, positioning human creativity as a deployable agent at multiple process gates instead of a single QA checkpoint, and shifting measurement away from sales-qualified leads toward trust-driven signals as traditional attribution paths fragment. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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