# Measurement & Attribution in Zero-Click

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/measurement-attribution-in-zero-click
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/measurement-attribution-in-zero-click.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-05-04T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/5cdd9d9a-c04c-48ba-8add-2746c8ceb933.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/5cdd9d9a-c04c-48ba-8add-2746c8ceb933.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/measurement-attribution-in-zero-click
Duration seconds: 2043

## Resource

85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, reveals why most SEO teams are optimizing pages while visibility is won elsewhere—in reviews, Reddit threads, and community-driven content. The discussion covers transitioning from traffic-based metrics to share of voice and citation tracking, implementing capacity-based budget allocation instead of output-driven spending, and building influence through mini-products and thought leadership rather than traditional evergreen content. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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