# How agents need to be managed for the purpose of SEO

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/how-agents-need-to-be-managed-for-the-purpose-of-seo
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/how-agents-need-to-be-managed-for-the-purpose-of-seo.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-07-02T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/50918fcf-5c74-444e-b30d-b59390c587f1.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/50918fcf-5c74-444e-b30d-b59390c587f1.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/how-agents-need-to-be-managed-for-the-purpose-of-seo
Duration seconds: 121

## Resource

Agent adoption is outpacing governance frameworks across search. Danny Goodwin, Editorial Director of Search Engine Land and SMX, brings editorial oversight spanning SEO, PPC, and AI search to the question of how marketers should manage autonomous agents. The conversation examines treating agents as proxies for human intent rather than standalone technology, separating genuine capability from current overhype, and why slow industry adoption creates both risk and competitive opportunity. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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