# First thing to do if you're starting SEO from scratch

Page: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/first-thing-to-do-if-you-re-starting-seo-from-scratch
Text version: https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/first-thing-to-do-if-you-re-starting-seo-from-scratch.md
Podcast: [Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast](https://stenobird.com/podcast/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186)
Published: 2026-05-15T12:00:00+00:00
Episode link: https://pdst.fm/e/rss.art19.com/episodes/22a769bd-b799-4774-8c0b-56029f43fa48.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/rss.art19.com/episodes/22a769bd-b799-4774-8c0b-56029f43fa48.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/voices-of-search-a-search-engine-optimization-seo-content-marketing-podcast-754186/episodes/first-thing-to-do-if-you-re-starting-seo-from-scratch
Duration seconds: 102

## Resource

80% of businesses starting SEO focus on content before technical foundations. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven agency helping small businesses turn Google and AI search into measurable revenue through fundamentals-first strategies. She discusses why technical SEO should precede on-page optimization, how meta descriptions have regained importance in AI search environments, and her framework for tracking conversions over vanity metrics like traffic volume. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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