# The OBL Conversion Crisis: What’s Really Costing You Procedures

Page: https://stenobird.com/podcast/voices-of-experience-with-dianne-keen-6472060/the-obl-conversion-crisis-what-s-really-costing-you-procedures
Text version: https://stenobird.com/podcast/voices-of-experience-with-dianne-keen-6472060/the-obl-conversion-crisis-what-s-really-costing-you-procedures.md
Podcast: [Voices of Experience with Dianne Keen](https://stenobird.com/podcast/voices-of-experience-with-dianne-keen-6472060)
Published: 2025-10-01T15:07:50+00:00
Episode link: https://podcasters.spotify.com/pod/show/keeninsights/episodes/The-OBL-Conversion-Crisis-Whats-Really-Costing-You-Procedures-e38mrqb
Audio file: https://anchor.fm/s/e5c347f0/podcast/play/108801291/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-8-25%2F408128628-44100-2-8cab23ee114.mp3
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Duration seconds: 2897

## Resource

What you’ll learn: Why 81% of leads never convert into patients How to turn marketing investment into consultations—and consultations into procedures Where the IR Trifecta (physician, operations, marketing) breaks down in OBLs What high-performing practices are doing differently to ensure growth

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## Transcript

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