# 132 | More Americans Drink Coffee Than Water - Here's Why That's an Investment Opportunity with Adam Jason

Page: https://stenobird.com/podcast/vital-wealth-strategies-6739439/132-more-americans-drink-coffee-than-water-here-s-why-that-s-an-investment-opportunity-with-adam-jason
Text version: https://stenobird.com/podcast/vital-wealth-strategies-6739439/132-more-americans-drink-coffee-than-water-here-s-why-that-s-an-investment-opportunity-with-adam-jason.md
Podcast: [Vital Wealth Strategies](https://stenobird.com/podcast/vital-wealth-strategies-6739439)
Published: 2026-05-19T08:30:00+00:00
Episode link: https://patrick45.podbean.com/e/132-more-americans-drink-coffee-than-water-heres-why-thats-an-investment-opportunity-with-adam-jason/
Audio file: https://mcdn.podbean.com/mf/web/4s8b68xxmek2ffdi/132_Master_Audio9ca8o.mp3
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JSON: https://stenobird.com/v1/public/podcasts/vital-wealth-strategies-6739439/episodes/132-more-americans-drink-coffee-than-water-here-s-why-that-s-an-investment-opportunity-with-adam-jason
Duration seconds: 2403

## Resource

Did you know more Americans drink coffee every day than a glass of water and yet almost nobody thinks of coffee as an investment opportunity? In this episode of the Vital Wealth Strategies Podcast, host Patrick Lonergan sits down with Adam Jason, co-founder of Green Coffee Company and former Wall Street capital markets attorney, to unpack one of the most compelling alternative investment opportunities available to accredited investors today. Patrick and Adam explore how Green Coffee Company became the largest coffee producer in Colombia, why the traditional coffee supply chain is fundamentally broken, and how their farm-to-cup model is disrupting an industry worth billions. From major retail partnerships with Target and Walgreens to serving as the official coffee for Carnival Cruise Lines and the Western US National Parks, Green Coffee Company is quietly building something extraordinary and a Nasdaq IPO is on the horizon within 18 months. For entrepreneurs and high-net-worth investors looking to diversify beyond stocks and bonds, this episode of the Vital Wealth Strategies Podcast is essential listening. Patrick and Adam break down why alternative investments like coffee commodities can dampen portfolio volatility, how pre-IPO opportunities create asymmetric upside, and why traceability and sustainability aren't just feel-good buzzwords, they're competitive advantages driving real revenue growth. Whether you're a seasoned investor exploring private market opportunities or an entrepreneur looking to align your wealth-building strategy with your values, this conversation delivers the insight, inspiration, and actionable perspective you need to think differently about where your money works hardest. Key Takeaways: Coffee is the second most traded commodity on earth behind…

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## Transcript

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