# 73. 4 Steps to Scale Past a Business Plateau

Page: https://stenobird.com/podcast/visionary-s-pursuit-7083552/73-4-steps-to-scale-past-a-business-plateau
Text version: https://stenobird.com/podcast/visionary-s-pursuit-7083552/73-4-steps-to-scale-past-a-business-plateau.md
Podcast: [Visionary's Pursuit](https://stenobird.com/podcast/visionary-s-pursuit-7083552)
Published: 2026-02-25T08:00:00+00:00
Episode link: https://www.carozuleta.com/podcasts/visionary-s-pursuit/episodes/2149170505
Audio file: https://app.kajabi.com/podcasts/medias/2149170505.mp3
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Duration seconds: 1199

## Resource

Enrollment is open (by application) for the $200k - $700k business founder cohort of the Visionary Mindset Program! Book a free coaching session with me where we tackle a challenge of your choosing and, if it seems like a fit, discuss how this program can move you past reactive mode and help you nail your 2026 goals. Schedule here:  https://calendly.com/carolinazuleta/visionary Episode 73. 4 Steps to Scale Past a Business Plateau Episode Summary The entrepreneurial journey is not a straight line up. There are valleys, plateaus and stretches where everything that used to work just... stops working. In this episode, I cover what happens when founders shy away from the bold, risk-taking energy that got their business to where it is today. I introduce the framework of "playing to win" versus "playing not to lose" and share how this distinction shows up across four critical areas of your business. If you're stuck in a plateau right now, this episode will help you identify what's keeping you there and what it looks like to start moving again. I also share details about the Visionary Mindset Program, which is currently open for enrollment. Key Takeaways: Playing to Win vs. Playing Not to Lose: When we start our businesses, we have nothing to lose, so we take bigger risks, get creative, and put ourselves out there boldly Once we have something that works, the fear of losing it can shift us into protective mode Research on loss aversion shows that humans experience losses far more intensely than equivalent wins, which explains why this shift feels so instinctive Playing not to lose almost guarantees you'll end up losing because entrepreneurship requires ongoing boldness and reinvention Vision and Goal Setting: Founders…

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