# India Grows 70% of the World's Spices. One American Company Makes More Money From It.

Page: https://stenobird.com/podcast/vishwas-mudagal-show-6473210/india-grows-70-of-the-world-s-spices-one-american-company-makes-more-money-from-it
Text version: https://stenobird.com/podcast/vishwas-mudagal-show-6473210/india-grows-70-of-the-world-s-spices-one-american-company-makes-more-money-from-it.md
Podcast: [Vishwas Mudagal Show](https://stenobird.com/podcast/vishwas-mudagal-show-6473210)
Published: 2026-04-23T14:58:52+00:00
Episode link: https://rss.com/podcasts/vishwasmudagal/2761245
Audio file: https://content.rss.com/episodes/220141/2761245/vishwasmudagal/2026_04_23_14_55_25_df5c2439-ece2-46bf-89cc-c7f4cd6d575e.mp3
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Duration seconds: 113

## Resource

🌶️ India is the backbone of the global spice trade — but we don’t own the brand, the shelf, or the profit. For 5,000 years, we’ve grown the world’s flavour. Pepper. Turmeric. Cardamom. Cumin. • India grows ~70% of the world’s spices • Produces 75 of 109 global spice varieties • Supplies 180+ countries 🌍 But here’s the reality: • We export raw value • Others sell perceived value • Same spice → up to 10x pricing And here’s the comparison: • McCormick & Company revenue: ~$6.7B/year • India’s total spice exports: ~$4.5B/year One company. No farms. No fields. More value than an entire country’s exports. This isn’t just spices. It’s a pattern: • We produce → they brand • We sell bulk → they sell premium • We focus on cost → they control perception And globally, story beats commodity. Now the shift is clear: • Demand for authentic origin products 🌍 • Consumers want story, traceability, trust 📦 • Indian identity becoming a global advantage 🇮🇳 • D2C brands selling direct to global markets 🚀 This is the opening. The next decade belongs to brand builders. Because wealth isn’t created where you grow. It’s created where you position. 🌶️ From spice farm → to global brand 📈 From volume → to value 💬 Comment “BRAND” if you see the shift 🔁 Share this with someone building 📌 Save this — applies to every industry Follow @vishwasmudagal for levelupseries and newindiaseries #india #vishwasmudagal #indian #reels #viral

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