# Vininspo! Podcast Episode 35: Giuseppe Vaira, G.D. Vajra

Page: https://stenobird.com/podcast/vininspo-podcast-7294502/vininspo-podcast-episode-35-giuseppe-vaira-g-d-vajra
Text version: https://stenobird.com/podcast/vininspo-podcast-7294502/vininspo-podcast-episode-35-giuseppe-vaira-g-d-vajra.md
Podcast: [Vininspo! podcast](https://stenobird.com/podcast/vininspo-podcast-7294502)
Published: 2026-02-12T20:30:00+00:00
Episode link: https://edmerrison.substack.com/p/vininspo-podcast-episode-35-giuseppe-vaira-of-gd-vajra
Audio file: https://api.substack.com/feed/podcast/187723132/6548117676277a0f33affcc0fc52babe.mp3
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JSON: https://stenobird.com/v1/public/podcasts/vininspo-podcast-7294502/episodes/vininspo-podcast-episode-35-giuseppe-vaira-g-d-vajra
Duration seconds: 3645

## Resource

Giuseppe Vaira is one of those tireless torchbearers whose faith in his region is matched by an exemplary work ethic, the uniformly beautiful result s of which constantly justify and fuel that belief. It’s a virtuous cycle that has seen many people fall in love with the Langhe through these wines. The first time I met him was at the family winery in Vergne when I was taking time off from an assignment at a trade fair in Milan. He’d just landed home from a trade trip in steamy Singapore, jet-lagged and jaded from pouring Nebbiolo in 35-degree heat, when my family and I were halfway through a tasting. His mother, Milena, told him we were visitors from England. He plunged immediately into consummate host mode. I have the good fortune to know him pretty well now, having worked with the family’s wines for the past seven years with his Australian importer. This conversation took place at the end of January 2026 at the start of a five-day trade visit. It should be easy to follow, but it is useful to have a handle on the estate’s makeup, as well as the Piedmontese luminaries that crop up. G.D. Vajra was founded in 1972 by Giuseppe’s father, Aldo. It takes its name from Aldo’s father, Giuseppe Domenico Vaira, even though he did not work in the wine industry. (The family name is written with an ‘i’; a printing error in the early days led to the adoption of the ‘j’ styling.) It was, in fact, on Giuseppe’s great-grandfather’s farm that Aldo had his first taste of vineyard work. Aldo and Milena are still involved in the business, which is headed by Giuseppe and his siblings, Francesca and Isidoro (Isi). Vergne is in Barolo, one of the 11 communes that make up the Barolo production area. This commune is home to the family’s most famous vineyard, Bricco delle Viole, as well as Coste…

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## Transcript

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