# We're Looking For Wine Marketers in the Wrong Places

Page: https://stenobird.com/podcast/vinepair-podcast-205291/we-re-looking-for-wine-marketers-in-the-wrong-places
Text version: https://stenobird.com/podcast/vinepair-podcast-205291/we-re-looking-for-wine-marketers-in-the-wrong-places.md
Podcast: [VinePair Podcast](https://stenobird.com/podcast/vinepair-podcast-205291)
Published: 2026-04-06T10:00:00+00:00
Episode link: https://www.vinepair.com
Audio file: https://sphinx.acast.com/p/open/s/5b2c27d4e0c0fad01c1adbba/e/69d2a4b7f44b357ce99e03f8/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/vinepair-podcast-205291/episodes/we-re-looking-for-wine-marketers-in-the-wrong-places
Duration seconds: 1652

## Resource

Adam, Joanna, and Zach respond to a recent bit of research about where wine companies hire their marketing professionals from, and how much more so than in beer or spirits, they tend to be wine industry lifers. While the conventional wisdom has generally held that you need to know wine to market wine, is it possible that wine's marketing problem is that they're not looking at a wide enough talent pool? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers! Zach is drinking: Russiz Superiore Cabernet Franc Joanna is drinking: Grasshopper at After Hours Adam is drinking: Martini at Kabawa Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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