# The Wine World's Worst Cliché

Page: https://stenobird.com/podcast/vinepair-podcast-205291/the-wine-world-s-worst-clich
Text version: https://stenobird.com/podcast/vinepair-podcast-205291/the-wine-world-s-worst-clich.md
Podcast: [VinePair Podcast](https://stenobird.com/podcast/vinepair-podcast-205291)
Published: 2026-03-12T10:00:00+00:00
Episode link: https://www.vinepair.com
Audio file: https://sphinx.acast.com/p/open/s/5b2c27d4e0c0fad01c1adbba/e/69b2165fbba705d7aa4b5ce8/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/vinepair-podcast-205291/episodes/the-wine-world-s-worst-clich
Duration seconds: 1557

## Resource

Adam, Joanna, and Zach discuss one of Zach's least favorite clichés in wine: that wine is "90% made in the vineyard," or some other silly percentage. They discuss why this oft-stated number is very clearly untrue, and try to figure out why it's so widely repeated by so many different producers in so many different places. Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers! Zach is reading: 7 Cocktails That Should Get the Freezer Martini Treatment Joanna is reading: What Will a Global Trade Meltdown Mean For Bourbon’s Protected Status? Adam is reading: 13 Bartenders Share the Martini Variations They Refuse to Drink Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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