# Is Wine BTG Broken? If So, Can It Be Fixed?

Page: https://stenobird.com/podcast/vinepair-podcast-205291/is-wine-btg-broken-if-so-can-it-be-fixed
Text version: https://stenobird.com/podcast/vinepair-podcast-205291/is-wine-btg-broken-if-so-can-it-be-fixed.md
Podcast: [VinePair Podcast](https://stenobird.com/podcast/vinepair-podcast-205291)
Published: 2026-02-19T11:00:00+00:00
Episode link: https://www.vinepair.com
Audio file: https://sphinx.acast.com/p/open/s/5b2c27d4e0c0fad01c1adbba/e/6994cf8f1774b22d5ae22f08/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/vinepair-podcast-205291/episodes/is-wine-btg-broken-if-so-can-it-be-fixed
Duration seconds: 2245

## Resource

Adam, Joanna, and Zach discuss whether wineries should still consider by-the-glass placements as being vital for their success, especially as marketing or awareness-raising tools. Additionally: why has wine by-the-glass lost so much luster in restaurants, when it relatively recently used to be a huge part of the sales of many eateries. Has the mix of higher prices, smaller pours, and less recognizable or appealing offerings really turned an entire generation of diners off from glass pours? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers! Zach is reading: We Asked 10 Bartenders: What’s the Best ‘Panic-Order’ Cocktail? Joanna is reading: The Most Anticipated Spirits Releases for 2026 Adam is reading: What Happened to America’s Commuter Bar Cars? Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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