# Do Restaurants Need to Rethink Their Revenue Ratios?

Page: https://stenobird.com/podcast/vinepair-podcast-205291/do-restaurants-need-to-rethink-their-revenue-ratios
Text version: https://stenobird.com/podcast/vinepair-podcast-205291/do-restaurants-need-to-rethink-their-revenue-ratios.md
Podcast: [VinePair Podcast](https://stenobird.com/podcast/vinepair-podcast-205291)
Published: 2026-03-30T10:00:00+00:00
Episode link: https://www.vinepair.com
Audio file: https://sphinx.acast.com/p/open/s/5b2c27d4e0c0fad01c1adbba/e/69c9589a9b6be94a1a802b79/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/vinepair-podcast-205291/episodes/do-restaurants-need-to-rethink-their-revenue-ratios
Duration seconds: 2078

## Resource

Adam, Joanna, and Zach respond to a listener question about the received wisdom that restaurants should generate a large chunk of their revenue from their drinks programs. In the past, beverage alcohol sales have been the main source of profit for restaurants, but as prices continue to increase and consumers are perhaps less inclined to indulge, is this still a model that makes sense? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers! Zach is drinking: 2022 "The Devil is a Liar" Upsidedown Wine Grenache Joanna is drinking: Coupette Colada at Bitter & Twisted Cocktail Parlour Adam is drinking: The Zesty Esti Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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