# UCM 297: The Power of Big Picture Thinking and Following Your "Why"

Page: https://stenobird.com/podcast/upper-cervical-marketing-podcast-6619766/ucm-297-the-power-of-big-picture-thinking-and-following-your-why
Text version: https://stenobird.com/podcast/upper-cervical-marketing-podcast-6619766/ucm-297-the-power-of-big-picture-thinking-and-following-your-why.md
Podcast: [Upper Cervical Marketing Podcast](https://stenobird.com/podcast/upper-cervical-marketing-podcast-6619766)
Published: 2026-05-11T09:00:00+00:00
Episode link: https://uppercervicalmarketing.libsyn.com/ucm-297-the-power-of-big-picture-thinking-and-following-your-why
Audio file: https://traffic.libsyn.com/secure/uppercervicalmarketing/UCM_Podcast_2026_EP_297.mp3?dest-id=333902
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Duration seconds: 1882

## Resource

Most chiropractors think they can handle their own marketing until their practice starts to grow and they realize they simply don't have the time, systems, or expertise to keep up. In this episode, Dr. Rick Means shares his unfiltered journey of working with a marketing team, leaving to try other options, and ultimately coming back after seeing firsthand what actually works. He breaks down the hidden cost of doing it all yourself, why most marketing efforts fail to scale, and what it really takes to create consistent, predictable new patient flow. If you're tired of guessing, feeling stretched thin, or not seeing the return you expected from your marketing, this conversation will give you the clarity—and direction—you've been missing.

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## Transcript

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