# UCM 288: Training the Next Generation of Chiropractors: Dr. Mercedes Cook on the Blair Residency Program

Page: https://stenobird.com/podcast/upper-cervical-marketing-podcast-6619766/ucm-288-training-the-next-generation-of-chiropractors-dr-mercedes-cook-on-the-blair-residency-program
Text version: https://stenobird.com/podcast/upper-cervical-marketing-podcast-6619766/ucm-288-training-the-next-generation-of-chiropractors-dr-mercedes-cook-on-the-blair-residency-program.md
Podcast: [Upper Cervical Marketing Podcast](https://stenobird.com/podcast/upper-cervical-marketing-podcast-6619766)
Published: 2026-03-02T10:00:00+00:00
Episode link: https://uppercervicalmarketing.libsyn.com/ucm-288-training-the-next-generation-of-chiropractors-dr-mercedes-cook-on-the-blair-residency-program
Audio file: https://traffic.libsyn.com/secure/uppercervicalmarketing/UCM_Podcast_2026_EP_288.mp3?dest-id=333902
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Duration seconds: 1792

## Resource

In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Mercedes Cook, a Blair upper cervical chiropractor in San Diego, to unpack the real journey of practice ownership, resilience, and growth. Dr. Cook shares her path from associate to purchasing a well-established Blair practice just before COVID, navigating early ownership challenges, and building long-term stability through strategic marketing and systems. The conversation also dives into motherhood as a practice owner, how she successfully integrated her newborn into practice life, and what that taught her about balance, leadership, and patient connection. Finally, Dr. Cook introduces the new Blair Residency Program—designed to better train, support, and place students and associates—highlighting a shared mission to elevate and sustainably grow upper cervical chiropractic.

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## Transcript

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