# UCM 287: Practice Growth Stage One: Push Through, Get Help, or Go Associate?

Page: https://stenobird.com/podcast/upper-cervical-marketing-podcast-6619766/ucm-287-practice-growth-stage-one-push-through-get-help-or-go-associate
Text version: https://stenobird.com/podcast/upper-cervical-marketing-podcast-6619766/ucm-287-practice-growth-stage-one-push-through-get-help-or-go-associate.md
Podcast: [Upper Cervical Marketing Podcast](https://stenobird.com/podcast/upper-cervical-marketing-podcast-6619766)
Published: 2026-02-16T10:00:00+00:00
Episode link: https://uppercervicalmarketing.libsyn.com/ucm-287-practice-growth-stage-one-push-through-get-help-or-go-associate
Audio file: https://traffic.libsyn.com/secure/uppercervicalmarketing/UCM_Podcast_2026_EP_287.mp3?dest-id=333902
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JSON: https://stenobird.com/v1/public/podcasts/upper-cervical-marketing-podcast-6619766/episodes/ucm-287-practice-growth-stage-one-push-through-get-help-or-go-associate
Duration seconds: 2622

## Resource

In this episode of the UCM Podcast, Tony Hook and Dr. Bill Davis tackle one of the most difficult and emotionally charged questions many chiropractors face: When is it time to stop trying to make it on your own and consider a different path? Focusing on doctors stuck in Practice Growth Stage One—typically collecting under $20K per month—they explore the financial, emotional, and personal toll of long-term survival mode. The conversation breaks down why time alone doesn't create breakthroughs, how being stuck impacts every area of life, and why this stage was meant to be a short-term foundation, not a permanent destination. Most importantly, they outline two viable, hope-filled paths forward: getting structured help to break through the $20K ceiling or choosing to thrive as an associate in the right environment—reminding doctors that doing nothing is the most dangerous option of all.

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## Transcript

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