# UCM 277: How Dr. Pat Lin Turned a Small Office into a Multi-Location UC Practice

Page: https://stenobird.com/podcast/upper-cervical-marketing-podcast-6619766/ucm-277-how-dr-pat-lin-turned-a-small-office-into-a-multi-location-uc-practice
Text version: https://stenobird.com/podcast/upper-cervical-marketing-podcast-6619766/ucm-277-how-dr-pat-lin-turned-a-small-office-into-a-multi-location-uc-practice.md
Podcast: [Upper Cervical Marketing Podcast](https://stenobird.com/podcast/upper-cervical-marketing-podcast-6619766)
Published: 2025-12-01T10:00:00+00:00
Episode link: https://uppercervicalmarketing.libsyn.com/ucm-277-how-dr-pat-lin-turned-a-small-office-into-a-multi-location-uc-practice
Audio file: https://traffic.libsyn.com/secure/uppercervicalmarketing/UCM_Podcast_2025_EP_277.mp3?dest-id=333902
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Duration seconds: 1759

## Resource

In this episode, Dr. Bill Davis sits down with Dr. Pat Lin of Symmetry Health Chiropractic in Cedar Park, Texas, to explore how he grew a million-dollar Upper Cervical practice from just 850 square feet—and how he's now scaling to multiple locations. Dr. Lin reveals the systems, team structure, and leadership strategies that made his success possible, including how his new patient coordinator, CA roles, and clear KPIs drive consistency and growth. He also shares his upcoming plans to expand into Houston and Austin, his approach to training and accountability, and the crucial mindset shifts that allow Upper Cervical doctors to scale with confidence. This conversation is packed with real-world lessons on efficiency, delegation, and duplication for doctors ready to grow beyond their first location.

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## Transcript

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