# Turning Gas Guzzlers into Green Machines

Page: https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317/turning-gas-guzzlers-into-green-machines
Text version: https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317/turning-gas-guzzlers-into-green-machines.md
Podcast: [Up to So Good: The Purpose of Business](https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317)
Published: 2025-11-07T11:30:00+00:00
Episode link: https://uptosogoodpodcast.com/episode/blueforce-energy-turning-gas-guzzlers-into-green-machines
Audio file: https://episodes.captivate.fm/episode/66004f5a-ff97-4b10-8d7b-d28bd046cce8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/up-to-so-good-the-purpose-of-business-7099317/episodes/turning-gas-guzzlers-into-green-machines
Duration seconds: 2095

## Resource

In this episode we’re joined by Jayde Zhou, Executive Vice President at Vancouver based BlueForce Energy. Transportation accounts for nearly a quarter of Canada’s greenhouse gas emissions and gas-powered vehicles aren’t helping. BlueForce Energy is changing the game by converting trucks and commercial vehicles into electric powerhouses, offering innovative energy solutions that reduce emissions and operating costs. Tune in to hear how BlueForce Energy is making sustainable transportation not just possible, but practical, and proving that one company’s vision can have a real impact on the planet. Jayde Zhou is a multidisciplinary strategist with over 15 years of experience across the arts, education, non-profit leadership, and international business. Her work focuses on translating complex ideas into coherent strategy, with particular strengths in brand development, design thinking, and cross-cultural communication. In the past Jayde managed gallery operations, curated international exhibitions, and led public art initiatives in partnership with cultural institutions. She has served as Vice President of a private post-secondary institution, where she was responsible for institutional development and creative planning. She also led a branding and advertising consultancy as CEO. At BlueForce, Jayde contributes board-level insight on strategic positioning, brand architecture, and innovation planning. Her cross-sector experience helps the company connect technology with cultural relevance, ensuring that its electrification solutions resonate across industries and communities. Jayde's Website @blueforceenergy on Instagram We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the…

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## Transcript

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