# Decarbonizing the Digital Ad Game

Page: https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317/decarbonizing-the-digital-ad-game
Text version: https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317/decarbonizing-the-digital-ad-game.md
Podcast: [Up to So Good: The Purpose of Business](https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317)
Published: 2025-08-01T11:30:00+00:00
Episode link: https://uptosogoodpodcast.com/episode/decarbonizing-the-digital-ad-game
Audio file: https://episodes.captivate.fm/episode/d0ed38bc-45cf-4e4d-a82d-498c91c74b5a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/up-to-so-good-the-purpose-of-business-7099317/episodes/decarbonizing-the-digital-ad-game
Duration seconds: 2490

## Resource

The digital advertising world moves fast, but at what cost? Every impression, click, and video view comes with an invisible carbon footprint. In this episode, we’re joined by Avril Tomlin‑Hood, CEO of BOA, a groundbreaking media-buying agency that’s challenging the status quo and proving that scaling a brand doesn’t have to come at the planet’s expense. BOA is pioneering a new model of sustainable media buying, one that actually improves ad performance. Avril shares how her team is using data science, statistical process control, and values-driven strategy to help brands cut wasted ad spend and dramatically reduce their digital carbon emissions. Boa's vision is both practical and ambitious: a digital advertising landscape that’s not only smarter and more efficient but cleaner and more aligned with the future we all want to build. Avril Tomlin-Hood is the founder & CEO of boa, a sustainable media buying agency. Over her 17 years in the marketing industry, she has partnered with some of the world’s most recognizable brands—including USTA, the NBA, Scotiabank, SoFi, and many more—bringing deep technical acumen and strategic insight to every engagement. Known for her collaborative, relationship-driven approach, she believes the best results come from a holistic, strategically aligned approach to media planning. A passionate advocate for sustainability, she’s a recognized leader in green media buying, leveraging emerging ad tech to prove that more sustainable advertising is also more effective. Avril's Website We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies,…

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