# Cleaning Up Our Planet: The Tru Earth Revolution

Page: https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317/cleaning-up-our-planet-the-tru-earth-revolution
Text version: https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317/cleaning-up-our-planet-the-tru-earth-revolution.md
Podcast: [Up to So Good: The Purpose of Business](https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317)
Published: 2025-05-09T11:30:00+00:00
Episode link: https://uptosogoodpodcast.com/episode/cleaning-up-our-planet-tru-earth-
Audio file: https://episodes.captivate.fm/episode/dbed7266-8b99-4837-953c-b9dd5300214b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/up-to-so-good-the-purpose-of-business-7099317/episodes/cleaning-up-our-planet-the-tru-earth-revolution
Duration seconds: 2781

## Resource

We speak with Anita Spiller, VP of ESG for Tru Earth, and dive into the story behind this Canadian company shaking up the household product industry with its innovative, eco-friendly laundry strips. We explore how Tru Earth is tackling plastic waste, redefining sustainability in everyday routines, and building a movement of conscious consumers. From the spark of an idea to a global impact, hear how this purpose-driven brand is proving that small changes at home can lead to big changes for the planet. As a United Church minister and the VP of ESG for Tru Earth, one of Canada’s fastest-growing companies, Anita’s work and life are characterized by social justice, collaboration, and leaving the planet better than she found it. At Tru Earth, a Certified B Corp global household cleaning product company, Anita focuses on disrupting the CPG industry, eliminating household single use plastics, battling microplastics and donating earth-friendly products to organizations in need. Tru Earth has prevented 160 million plastic containers from being created and has donated 30 million of its environmentally friendly laundry detergent strips in just four years. Since September 2022, Anita has served on the Board of Directors of HOPE International Development Agency in Canada, where she brings her expertise in business and sustainability to support HOPE 's mission of empowering communities to overcome poverty and reach their full potential. Anita's Website We talk to visionaries and game-changers who are doing things differently; using their businesses to do more good in the world. Join us as we dive into the stories and strategies of companies driven by purpose, not just profit. Each episode uncovers unique strategies, challenges, and the deeply satisfying rewards of using business as a…

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## Transcript

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