# Certified for Good: The Benefits of B Corp for Businesses

Page: https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317/certified-for-good-the-benefits-of-b-corp-for-businesses
Text version: https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317/certified-for-good-the-benefits-of-b-corp-for-businesses.md
Podcast: [Up to So Good: The Purpose of Business](https://stenobird.com/podcast/up-to-so-good-the-purpose-of-business-7099317)
Published: 2026-06-12T11:30:00+00:00
Episode link: https://uptosogoodpodcast.com/episode/from-profit-to-purpose-the-path-to-b-corp-certification
Audio file: https://podcasts.captivate.fm/media/80a79b40-953a-478e-9043-af466bb1a046/UTSG-Decade-Impact-Final.mp3
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Duration seconds: 2650

## Resource

Imagine a world where all stakeholders. not just shareholders, are valued and prioritized. Welcome to the B Corp movement. Our next guest has empowered over 150 companies through Decade Impact to achieve B Corp certifications. This work reflects her commitment to transforming capitalism into a force for good and driving social, environmental, and economic justice for a more equitable future. B Corps are for-profit companies that meet high standards for social and environmental performance, transparency, and accountability.They consider the impact of their decisions on all stakeholders, not just the shareholders. Kristy O'Leary is an impact leader and Principal at Decade Impact, a consultancy that redefines success through societal impact. Raised in a corner store that served as a social enterprise, she believes in the power of business to create shared value. With a background in political science, film, media, fine art, and design thinking, Kristy started her career as a multimedia artist, using art to inspire climate action. She later transitioned to advertising and impact management consulting, helping businesses define their purpose and manage their impact. As a creative strategist, Kristy takes a holistic approach to identify challenges and develop innovative solutions. Since 2020, she has empowered over 150 companies through Decade Impact to achieve certifications like B Corp. Her work reflects her commitment to transforming capitalism into a force for good and driving social, environmental, and economic justice for a more equitable future. Kristy on YouTube @decadeimpact on Instagram Kristy's Website Leena Manro is an award-winning writer, director, and co-founder of All Purpose, an award winning B Corp-certified creative agency based in Vancouver. As VP of Stra…

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## Transcript

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