# #107 Untangling: Web3 for Sports with Tom Fleetham

Page: https://stenobird.com/podcast/untangling-web3-6400051/107-untangling-web3-for-sports-with-tom-fleetham
Text version: https://stenobird.com/podcast/untangling-web3-6400051/107-untangling-web3-for-sports-with-tom-fleetham.md
Podcast: [Untangling Web3](https://stenobird.com/podcast/untangling-web3-6400051)
Published: 2025-06-11T09:53:29+00:00
Episode link: https://rss.com/podcasts/untanglingweb3/2068482
Audio file: https://content.rss.com/episodes/211560/2068482/untanglingweb3/2025_06_11_09_47_48_3fca870f-e49a-4dd5-8590-23fb29b1e453.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/untangling-web3-6400051/episodes/107-untangling-web3-for-sports-with-tom-fleetham
Duration seconds: 2916

## Resource

The global sports industry is worth over $500 billion, but cracks are beginning to show beneath the surface. Today’s sports ecosystem is dominated by aging fanbases, legacy monetization models, and an increasingly distracted younger generation. In this episode of Untangling Web3 , Tom Fleetham joins to break down the real opportunities for Web3 in sports—beyond hype and speculation. With years of experience at the intersection of sports, technology, and blockchain, Tom examines how loyalty, digital ownership, and new models of engagement could reshape the fan experience. Key highlights: The disconnect between global reach and monetization: Major sports clubs often boast global fanbases in the hundreds of millions, yet the vast majority of those fans generate little to no revenue for the clubs. Ticketing and merchandise are limited in geographic scope, leaving international fans with few meaningful ways to engage or contribute financially. Web3 offers a solution: blockchain-based digital assets and memberships that allow fans worldwide to participate, own, and benefit from their loyalty in tangible ways. The long-term potential of tokenized ownership and governance: Tokenization can radically transform fan engagement by offering shared ownership models and governance rights. Tokenized assets, such as shares in a club or NFT-based voting rights, could unlock new revenue streams, deeper fan loyalty, and entirely new community-driven club models. Opportunities for decentralized prediction markets and fan-led ecosystems Blockchain-powered prediction markets present a viable entry point for Web3 sports applications. These systems could allow fans to create their own betting pools or fantasy systems, fostering a sense of ownership and skill-based engagement. More radically, a…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/untangling-web3-6400051/episodes/107-untangling-web3-for-sports-with-tom-fleetham/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/untangling-web3-6400051/107-untangling-web3-for-sports-with-tom-fleetham.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.