# How social media markets reward fake news; UnSpun Journal Club 2

Page: https://stenobird.com/podcast/unspun-6601575/how-social-media-markets-reward-fake-news-unspun-journal-club-2
Text version: https://stenobird.com/podcast/unspun-6601575/how-social-media-markets-reward-fake-news-unspun-journal-club-2.md
Podcast: [Unspun](https://stenobird.com/podcast/unspun-6601575)
Published: 2026-02-10T11:55:46+00:00
Episode link: https://mswmedia.com/show/unspun/
Audio file: https://pdst.fm/e/dts.podtrac.com/redirect.mp3/audio3.redcircle.com/episodes/f89976e8-e3d9-4013-a5fb-40ac9e71c707/stream.mp3
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JSON: https://stenobird.com/v1/public/podcasts/unspun-6601575/episodes/how-social-media-markets-reward-fake-news-unspun-journal-club-2
Duration seconds: 738

## Resource

Why don't fact checks stop fake news from spreading? In this episode of UnSpun Journal Club , I break down research by Carlos Diaz Ruiz from the Hanken School of Economics that argues disinformation spreads not just because people believe it, but because digital media markets reward it. We look at how attention turns into money. How platforms, advertisers, and influencers all benefit when content spreads fast—whether it’s true or not. From Macedonian fake news sites during the 2016 U.S. election to modern social media algorithms, this episode explains the problem when disinformation pays. We also explore the role of the First Amendment, global platforms like X, and why regulating misinformation is harder than it sounds—especially when U.S. tech companies operate across borders. Find Dr. Ruiz's paper here: https://journals.sagepub.com/doi/10.1177/14614448231207644 Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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## Transcript

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