# What to Stop, Start, and Double Down on in 2026: Finding the Balance for Success, with Todd Hassenfelt, Sr. Director, Global Digital Commerce Strategy & Execution at Colgate-Palmolive

Page: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/what-to-stop-start-and-double-down-on-in-2026-finding-the-balance-for-success-with-todd-hassenfelt-sr-director-global-digital-commerce-strategy-execution-at-colgate-palmolive
Text version: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/what-to-stop-start-and-double-down-on-in-2026-finding-the-balance-for-success-with-todd-hassenfelt-sr-director-global-digital-commerce-strategy-execution-at-colgate-palmolive.md
Podcast: [Unpacking the Digital Shelf](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460)
Published: 2026-01-19T12:00:00+00:00
Episode link: https://salsify.simplecast.com/episodes/what-to-stop-start-and-double-down-on-in-2026-finding-the-balance-for-success-with-todd-hassenfelt-sr-director-global-digital-commerce-strategy-execution-at-colgate-palmolive-5vpGepag
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Duration seconds: 2719

## Resource

The ecommerce industry over the last decade has relied upon the kindness of strangers, to paraphrase Tennessee Williams. People who, on the path of their career, share their discoveries, painful lessons, and future musings with the rest of their peers. One such person is our guest Todd Hassenfelt, Sr. Director, Global Digital Commerce Strategy & Execution at Colgate-Palmolive, who brings both his wealth of knowledge and optimistic perspective to this conversation about focusing, deprioritizing, and driving change management in what will no doubt be another truly transformative year in commerce.

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