# Transforming an Iconic Australian Brand for the Digital Shelf with Darryn Wallace & Carla Salsone, Bega

Page: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/transforming-an-iconic-australian-brand-for-the-digital-shelf-with-darryn-wallace-carla-salsone-bega
Text version: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/transforming-an-iconic-australian-brand-for-the-digital-shelf-with-darryn-wallace-carla-salsone-bega.md
Podcast: [Unpacking the Digital Shelf](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460)
Published: 2026-02-03T21:00:00+00:00
Episode link: https://salsify.simplecast.com/episodes/transforming-an-iconic-australian-brand-for-the-digital-shelf-with-darryn-wallace-carla-salsone-bega-7JbzfxXU
Audio file: https://cdn.simplecast.com/audio/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/b9a6b71a-36d2-4d74-9796-a9b236302d81/audio/45968902-66d3-44c8-9fbb-144d4af17ab2/default_tc.mp3?aid=rss_feed&feed=DdZHgFDt
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JSON: https://stenobird.com/v1/public/podcasts/unpacking-the-digital-shelf-256460/episodes/transforming-an-iconic-australian-brand-for-the-digital-shelf-with-darryn-wallace-carla-salsone-bega
Duration seconds: 2612

## Resource

When an iconic Australian brand with 125 years of history realised it needed to evolve digitally, Bega’s leadership knew transformation couldn’t wait. Darryn Wallace, Executive GM of Retail Sales, and Carla Salsone, Head of Retail Marketing and eCommerce, join the podcast to share their journey so far and the lessons along the way. From adapting their approach to retailer engagement, to embedding digital shelf fundamentals and building cross-functional ways of working, they walk us through practical steps for driving meaningful change in a large, heritage brand.

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## Transcript

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