# Relevance and Inspiration: The Twin Forces to Drive Incrementality in Retail, with Florian Clemens, Director, Strategy, Proposition, and Measurement at Tesco Media

Page: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/relevance-and-inspiration-the-twin-forces-to-drive-incrementality-in-retail-with-florian-clemens-director-strategy-proposition-and-measurement-at-tesco-media
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Podcast: [Unpacking the Digital Shelf](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460)
Published: 2026-04-06T11:00:00+00:00
Episode link: https://salsify.simplecast.com/episodes/relevance-and-inspiration-the-twin-forces-to-drive-incrementality-in-retail-with-florian-clemens-director-strategy-proposition-and-measurement-at-tesco-media-GeyDSEX1
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Duration seconds: 2394

## Resource

With a career spanning brand management at P&G and Danone, to 9 years at Amazon building out retail media globally, and now leading retail media at Tesco, Florian Clemens is a human representation of all sides of omnichannel marketing and consumer experience. He brings this deep perspective and insightful data to a rollicking conversation about how brands and retailers have ever better opportunities to drive incrementality. It’s as simple, and as hard, as putting each shopper in control and being their support system for what they are trying to get done.

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