# New Research: Reinventing the Organization for Omnichannel Success, with Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute

Page: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/new-research-reinventing-the-organization-for-omnichannel-success-with-lauren-livak-gilbert-executive-director-of-the-digital-shelf-institute
Text version: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/new-research-reinventing-the-organization-for-omnichannel-success-with-lauren-livak-gilbert-executive-director-of-the-digital-shelf-institute.md
Podcast: [Unpacking the Digital Shelf](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460)
Published: 2026-01-12T12:00:00+00:00
Episode link: https://salsify.simplecast.com/episodes/new-research-reinventing-the-organization-for-omnichannel-success-with-lauren-livak-gilbert-executive-director-of-the-digital-shelf-institute-gJdo_zCb
Audio file: https://cdn.simplecast.com/audio/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/f56d09f1-30ff-49e7-a66e-d564f5c9d788/audio/b63ee4fe-9cdc-4ed6-8fb4-01e0ce53ea54/default_tc.mp3?aid=rss_feed&feed=DdZHgFDt
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/unpacking-the-digital-shelf-256460/episodes/new-research-reinventing-the-organization-for-omnichannel-success-with-lauren-livak-gilbert-executive-director-of-the-digital-shelf-institute
Duration seconds: 2568

## Resource

Getting omnichannel “right” is essential for sustained growth, profitability, and competitive advantage in today's rapidly evolving commerce landscape. The challenge is, most omnichannel companies have not taken the steps necessary to transform their business to better match the way their consumers shop. That’s why Lauren Livak Gilbert, my genius co-host and executive director of the Digital Shelf Institute, embarked on deep research to unlock the transformative strategies necessary to create the consumer experiences that will give your commerce teams the winning edge. She’s here today to share the highlights of that research, “Reinventing the Organization for Omnichannel Success.”

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/unpacking-the-digital-shelf-256460/episodes/new-research-reinventing-the-organization-for-omnichannel-success-with-lauren-livak-gilbert-executive-director-of-the-digital-shelf-institute/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/new-research-reinventing-the-organization-for-omnichannel-success-with-lauren-livak-gilbert-executive-director-of-the-digital-shelf-institute.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.