# New Research: Breaking Down IT and Business Silos, with Darren Silverman, SVP of Digital, Commerce & Media at Petmate, and Marni Edelhart, Director of Marketing at MikMak

Page: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/new-research-breaking-down-it-and-business-silos-with-darren-silverman-svp-of-digital-commerce-media-at-petmate-and-marni-edelhart-director-of-marketing-at-mikmak
Text version: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/new-research-breaking-down-it-and-business-silos-with-darren-silverman-svp-of-digital-commerce-media-at-petmate-and-marni-edelhart-director-of-marketing-at-mikmak.md
Podcast: [Unpacking the Digital Shelf](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460)
Published: 2026-02-09T12:00:00+00:00
Episode link: https://salsify.simplecast.com/episodes/new-research-breaking-down-it-and-business-silos-with-darren-silverman-svp-of-digital-commerce-media-at-petmate-and-marni-edelhart-director-of-marketing-at-mikmak-BWrAMjcn
Audio file: https://cdn.simplecast.com/audio/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/d87b191a-510d-4449-9c73-72c57711c86d/audio/2c5ebbec-1dd1-4106-bbad-f356e89d5743/default_tc.mp3?aid=rss_feed&feed=DdZHgFDt
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JSON: https://stenobird.com/v1/public/podcasts/unpacking-the-digital-shelf-256460/episodes/new-research-breaking-down-it-and-business-silos-with-darren-silverman-svp-of-digital-commerce-media-at-petmate-and-marni-edelhart-director-of-marketing-at-mikmak
Duration seconds: 3337

## Resource

Do you feel as though your IT function and marketing or eCommerce functions are not in sync? This is often the case in organizations but it doesn't have to be. It is time to break down the silos between IT and other business functions and start to think about every function as the business. The Digital Shelf Institute partnered with MikMak to interview CIOs and business leaders from over 15 different brands to understand how they are bridging the gap between these functions. This is an audio rebroadcast of a webinar focused on that research, led by Lauren Livak Gilbert, featuring Darren Silverman, SVP of Digital, Commerce & Media at Petmate, and Marni Edelhart, Director of Marketing at MikMak.

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